Privacy Policy | Lyla Cansfield
🔒 Privacy policy

How I look after your details

Hi! I'm Lyla Cansfield, and I've developed (and continue to develop) a training method called Equine Mind & Body Training. Here you'll find my privacy policy and how I keep your data safe.

Last updated: October 2026

The short version

Here's everything you need to know at a glance. You'll find the full details further down.

📇What I collect

Your name, email address and mobile phone number, plus your address if you book a lesson or clinic.

💳Payments

Online payments only go through BACS, PayPal, Stripe or Klarna, so I never store any payment information.

✉️How I use it

Only to contact you about bookings, clinics, workshops, online courses, events, news and blogs about my training methods. I will never sell your data or share it with anyone other than the trusted companies I use to run my business.

🛡️Where it's kept

Your details are securely stored and managed using Fitness Marketing Suite, which I also use to send emails.

You can unsubscribe at any time using the "Unsubscribe" link at the end of every email. If you have any trouble, or you'd like to talk about the personal data I hold, just email me at [email protected] and I'll sort it for you.

1Who I am and how to contact me

I'm Lyla Cansfield, trading as Equine Mind & Body Training, and I'm responsible for your personal information. If you have any questions about this policy or your data, you can contact me by:

2What information I collect and why

To provide my lessons, clinics, courses and other services

  • Your name and contact details (email address and phone number)
  • Your address, if you book a lesson or clinic with me
  • Your booking and purchase history
  • Website user information, including how you use my website and cookie tracking (see section 6)

To send you updates and marketing

  • Your name and contact details
  • Your marketing preferences

I use your email address and phone number to contact you about your bookings, and about clinics, workshops, online courses, events, news and blogs relating to my training methods. When you register for one of my online or live events, you'll also be added to my email list, and you can unsubscribe at any time.

3Where I get your information from

I get your personal information directly from you, when you:

  • sign up to my email list or download one of my free resources
  • book a lesson, clinic, event or online course
  • send me an enquiry or message

I also collect information about how visitors use my website through cookies (see section 6).

4Lawful bases for using your information

Under UK data protection law, I must have a "lawful basis" for collecting and using your personal information. These are the ones I rely on:

ContractTo book and run your lessons, clinics, events and online courses, I need certain details from you, such as your name, contact details and, for lessons and clinics, your address.
ConsentFor marketing emails and updates, and for non-essential website cookies. You can withdraw your consent at any time, for example by unsubscribing from my emails.
Legal obligationI'm required by HMRC to keep records of payments and bookings for tax purposes.

You can find out more about lawful bases on the ICO's website.

5Who I share your information with

I will never sell or rent your data to anyone. I only share it with the trusted companies I use to run my business, who process it on my behalf:

CompanyWhat they do
Fitness Marketing SuiteSecurely stores and manages your details, and sends my emails. You can request their privacy policy at [email protected].
BACS, PayPal, Stripe and KlarnaSecurely process payments. I never see or store your card or payment details.
Google Analytics and Meta (Facebook Pixel)Help me understand how my website and adverts are performing (see section 6).

Should there ever be a need to share your information with anyone else, I'll always discuss it with you personally first. The only exception is if I'm required to by law.

6Cookies

Cookies are small pieces of information stored on your device when you visit a website. I use:

  • Google Analytics, to see how visitors use my website
  • Facebook Pixel, to see how well my adverts perform. If you use Facebook or Instagram, this may mean you're shown my adverts there.

These don't share any personal details with me, other than recording your IP address. They're only set if you accept them in the cookie banner when you first visit my website, and you can change your mind at any time. You can also set your browser to notify you about cookies or to reject them altogether. Your browser's help section will explain how.

7How long I keep your information

I only keep your information for as long as I need it:

InformationHow long I keep it
Email list sign-upsUntil you unsubscribe
Enquiries that don't lead to a booking12 months
Bookings, purchases and invoicesAt least 5 years after the 31 January Self Assessment deadline for the tax year they relate to, as required by HMRC
Online course accountsFor as long as you have access to the course
Signed clinic terms and conditions6 years, after which your details are anonymised (for example, "Rider12")
Emergency contact details for clinicsDeleted after the clinic
Testimonials, photos and videosUntil you ask for them to be removed
Website analyticsIn line with my Google Analytics settings

8Your data protection rights

Depending on the lawful basis I'm using, you have the right to:

  • Access your information: ask for a copy of the personal information I hold about you, and where it came from
  • Rectification: ask me to correct anything that's inaccurate or incomplete
  • Erasure: ask me to delete your personal information
  • Restriction: ask me to limit how I use your information
  • Object to me using your information
  • Data portability: ask me to pass the information you gave me to another organisation, or to you
  • Withdraw consent at any time, where I'm relying on your consent

There are some exemptions, so you may not always receive everything you ask for. To make a request, just email [email protected]. I'll respond without undue delay, and within one month at the latest. You can read more about your rights on the ICO's website.

9Unsubscribing

There's an "Unsubscribe" link at the bottom of every email I send. Clicking it removes you from my email list, and you'll stop receiving my emails unless you ask to receive them again. If you have any trouble unsubscribing, just let me know and I'll do it for you.

10Links to other websites

I sometimes link to other websites that I think you might find interesting. I have no control over their content or privacy policies, so please check them separately.

11How to complain

If you have any concerns about how I've used your personal information, please email me first at [email protected] and I'll do my best to put it right.

If you're still unhappy, you can complain to the Information Commissioner's Office (ICO):

ICO Head Office
4th Floor, No.3 Circle Square
5 Hawkshaw Street
Manchester M1 7BL

Helpline: 0303 123 1113
Website: ico.org.uk/make-a-complaint

12Changes to this policy

I may update this privacy policy from time to time. The date at the top of the page shows when it was last changed.

Terms and disclaimer

All my products and services are intended for people aged 18 and over. If you book on a clinic, you'll be sent Terms and Conditions to review and sign before you arrive.

All Lyla Cansfield products, posts and information are intended for general education and information purposes only. Anyone using the techniques suggested does so at their own risk. Nothing on this site, or in the products and services provided, should be interpreted as legal, medical, tax or other professional advice.

Testimonials are not a guarantee that you will get the same results, as there are many factors that influence your success. You acknowledge and agree that Lyla Cansfield / Equine Mind & Body Training and any representatives are not responsible for decisions you make, or any losses that may arise.